Viktor Malakuczi

Viktor Malakuczi holds a PhD in Design from Sapienza University of Rome, following an MSc in systemic design and a BSc in industrial design from ISIA Roma and MOME Budapest. His research interests revolve around the integration of Design with advanced digital know-how across various sectors, from creative coding to physical computing and digital fabrication, while also exploring the impact of generative artificial intelligence in the creative process.

The three main threads of research are design for digital manufacturing, design for cultural experience and design for interactions. Since his PhD research, he has been investigating digital manufacturing and industry 4.0, exploring the consequent evolution of design practices, material culture and functional-semantic values, with special attention to personalisable design, also explored in his book titled “Computational by Design”. Around the topic of Design for Cultural Experience, his various national and EU research projects focus mainly on technological innovation for immersive experiences, also tackling systematic interventions and effective content and visitor management. In the field of interaction design, he is particularly interested in extended reality and industrial applications, for which he leads the working group “Interactive factory: enabling technologies, from IoT to XR” of SID (Società Italiana di Design).

Moreover, he is actively involved in the international scientific community of the Design discipline, serving as associate editor for the DIID Journal and conference manager for major international events such as Cumulus Roma 2021 “Design Cultures” and EAD 2017 “Design for Next”, as well as track chair and session chair at multiple other international conferences.