Birgit Mager
Birgit Mager is Co-Founder and President of the International Service Design Network and editor-in-chief of Touchpoint, the International Journal of Service Design. Since 1995 Birgit Mager has held the first European professorship on "Service Design" at the CologneUniversity of Applied Sciences (Germany) and since then has developed the field of Service Design constantly in theory, methodology, and practice. Her numerous lectures, her publications, and her projects have strongly supported the implementation of a new understanding of the economical, ecological, and social function of design in the domain of services. She received the Sir Misha Black Award 2020 for distinguished services to design education.